The hottest six trends of China's publishing indus

2022-07-23
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Six trends of China's publishing industry in 2011

2011 is the first year of China's 12th Five Year Plan. Where will China's publishing industry go

recently, China Publishing Research Institute released the report on the development of China's publishing industry, which analyzed the development trend of the publishing industry and put forward suggestions on the reform and development of the industry

in combination with the 12th Five Year Plan of China's publishing industry and the specific practice of the development of the publishing industry, as well as the analysis of the overall development situation at home and abroad, the report points out that the development of China's publishing industry in 2011 will show six major trends:

trend 1: a large number of excellent publications that adapt to the times and are close to readers will emerge.

, One of the important tasks in 2011 is to stimulate consumption. Among them, cultural consumption has been mentioned to an important position, which has brought great opportunities to the development of the publishing industry. There will be a large number of publications that adapt to the development of the times and meet the readers' high-grade cultural needs. For example, publications that embody the core socialist values and highlight the theme of the development of the times will continue to be welcomed by readers; Publications focusing on people's livelihood and exploring ways to solve people's livelihood issues will continue to sell well; Publications that focus on China's development and explore China's road to prosperity will have a good market prospect; Publications that serve agriculture, rural areas and farmers and open up the rural market will have broad market prospects

trend 2: the central publishing group and local publishing groups are moving towards prosperity in the game

due to the early start of local publishing groups in enterprise restructuring, share reform, listing, merger and reorganization, diversified operation, etc., the scale of local publishing groups is expanding rapidly, and they are in a relatively favorable position in the competition pattern of China's publishing industry

in the "2010 publishing industry analysis report" issued by the Publishing Industry Development Department of the General Administration of publishing in july2011, the overall economic scale of national publishing groups was comprehensively evaluated. China Publishing Group ranked seventh, and its score was only 17.36% of that of Jiangsu Phoenix publishing and media group, which ranked first. Obviously, from the perspective of economic scale, the central Publishing Group does not have an advantage

in 2010, while the nameplate for the transformation of publishing houses from ministries and commissions to enterprises should be fixed in an obvious position for restructuring, the General Administration of publishing also clearly put forward the task of strengthening China Publishing Group Corporation and building China Education Publishing and media group and China Science and Technology Publishing and media group. With the acceleration of the joint reorganization of China Publishing Group companies, the competitive pattern of China's publishing industry will gradually be dominated by central publishing groups, and professional publishing groups will play an important role in the development of China's publishing industry in the future

for the rise of central publishing groups, local publishing groups are also actively looking for countermeasures. For example, since 2007, the annual theme of the central Publishing Forum has been how to strengthen cooperation. In addition, local publishing groups will also focus on winning the initiative in the market through the characteristic strategy. China's publishing industry will prosper in the game between the central publishing group and the local publishing group

trend 3: new media and new formats have become the main positions of capital operation of publishing enterprises

in general, the theme of capital operation of publishing enterprises in 2011 is new media and new formats

by the end of 2010, the transformation of operating publishing units into enterprises has been fully completed, which has created good conditions for the capital operation of the publishing industry. However, the administrative division and industry division of the publishing industry have not been completely broken, and there is still considerable resistance to the cross regional and cross industry restructuring of publishing enterprises. Relatively speaking, the resistance of publishing enterprises to invest in restructuring new media companies is smaller

digital publishing and other new media have good prospects for development, but it is unrealistic to rely on new media for profit in the short term. Engaging in digital publishing must have a long-term vision and a large amount of capital investment, but the most important way is capital operation. Sina, Baidu, Dangdang and other new media companies all grew up with the company of venture capital, and then they were listed in the United States. In the future, more publishing enterprises will enter the field of new media through capital operation

publishing enterprises have reached a consensus on investing in digital publishing and other new media, and this consensus will develop into an irresistible trend

trend 4: the operation mechanism of the digital publishing industry chain will be initially established.

digital publishing is an important direction for the transformation of the development mode of China's publishing industry, the only way to upgrade China's publishing industry, and represents the future of China's publishing industry. The digital publishing industry will achieve a new leap forward development in 2011. Mainly reflected in:

the industrial development environment of digital publishing will be further optimized. The opinions of the General Administration of publication on accelerating the development of China's digital publishing industry and the opinions of the General Administration of publication on developing the e-book industry will boost the rapid development of the digital publishing industry. More publishing enterprises will obtain e-book publishing qualification, e-book reproduction qualification and e-book general distribution qualification. The development of the digital publishing industry will be further standardized and orderly

the digital publishing content standard and the digital copyright protection system will be further improved. In 2010, the Chinese character Copyright Association continued to seek solutions to the infringement of the rights and interests of Chinese writers by Google Digital Library. The legal representative of Longyuan journal was administratively detained for refusing to pay the fine for digital publishing infringement. This series of events has aroused widespread concern in the industry about online piracy infringement, and the digital publishing copyright protection system will be gradually established. At the same time, digital copyright protection technology will be further developed

the operation mechanism of the digital publishing industry chain will initially take shape. On the whole, China's digital publishing is still in its infancy. In 2011, building a harmonious publishing industry chain will become the common pursuit of all parties in the industry chain

trend 5: further deepening the cooperation and competition between private and state-owned publishing enterprises

state owned publishing enterprises and the private book industry are two important forces to promote the development of China's publishing industry. The cooperation between the two will promote the rapid development of China's publishing industry at an unprecedented speed

on January 19, 2011, Zhongnan publishing media signed a strategic cooperation agreement with Beijing bojitianjuan Book Distribution Co., Ltd., which is the first case of cooperation between state-owned publishing enterprises and private book industry in 2011. In the future, more such contracts will need to be equipped with a regulated power supply. There will be new progress in capital cooperation between state-owned publishing enterprises and private book enterprises

at the same time, many private booksellers have not chosen publishers in Xinjiang, Inner Mongolia and other places for project cooperation as before, but those with certain brand influence

in addition, copyright cooperation will be further deepened. For example, many private booksellers are providing teaching aids for publishers' teaching materials, but they have not been authorized. After the people's Education Society declared that they want to protect their rights, some large booksellers began to negotiate copyright cooperation with the people's education society. It is believed that these cooperation will make new progress in the future, and the teaching assistant book market will become standardized and orderly

trend 6: the "going global" of digital publishing products can also realize the performance traceability of problematic products and the original data accumulation point of new products.

the formulation and implementation of the development plan for the publishing industry during the 12th Five Year Plan period and the "going global" development plan for the publishing industry during the 12th Five Year Plan period have prompted the publishing industry to build a three-dimensional pattern of going global in 2011

with the launch and implementation of the plan to run newspapers in 30 major state-run enterprises, capital going global will enter the fast lane in 2011 and carry out in-depth practical exploration of differentiation and localization

with the further development of major publishing science and technology projects, the construction of industry informatization standards, the digital transformation of the traditional publishing industry, the upgrading and transformation of the printing industry, the launch and implementation of the green printing and digital printing projects and the "going out" project of digital publishing products, as well as the construction of a new multi coverage publishing content communication system, the "going out" of digital publishing products will stand out among the many ways of publishing going out, The export amount of digital products will increase significantly, which is expected to become a bright spot for the publishing industry to go global

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